Freelance Advertising in Twin Cities

In 2021, I helped out a local graphic designer with fulfilling some advertising work. Among the projects I worked on was a newsletter for the Reserve Forces of the Twin Cities, a flyer for a Farmer’s Market and a booklet for the Cities Office of Parks & Recreation, detailing their upcoming events. It was all pretty much straight-forward production work, but I’m glad I could help out.

Brooklyn Print Advertising

The Winter of 2020 I worked with a online-focused large-format print shop to develop a logo and brand identity for it, establish a presence online, and create some initial marketing materials to sell their services. To that end, these brochures were designed, as well as vinyl prints for the stores front windows.

Chromecast Marketing Campaign

Google Chromecast is a super useful device that allows the user to “cast” videos, music, and games to their television from their phone or laptop. I was tasked with creating a hypothetical and in-depth advertising campaign for this product, targeted towards a new demographic. I chose to market this product and its low price towards people who could really use it: college students.

We started with designing print ads and choosing what magazines they go in, so that we can develop a better idea of what the campaign will be and who the audience is.

Used these design themes to create fun and engaging indoor, outdoor and social media campaigns, and filmed a television commercial to advertise my product.

Outdoor campaigns I designed included more “Hacked” TVs at bus stops and the like, and digital billboards that the user can cast their phone videos to.

Social media campaigns I designed included an Instagram contest, a “Hacked” filter for Snapchat, and a YouTube channel that users could share videos on.

Finally, we had to conceptualize a commercial for our ad campaign.

Dialogue Sales App

The main project I had during my internship to Design Center, Inc. was designing an app for their sales team to use to sell the company's services. It is essentially a presentation-builder tool, where the salesperson can customize their presentations and record information about potential clients and their needs. 

Branding

One of the first things we did when we began the project was decide on the brand of the app. The Dialogue name was chosen, and I designed an app icon and splash screen, which helped inform the look of the rest of the app.

The App

I designed the app from the ground up, including an app icon, and the early login screens. The splash screen transitions into this page, where the sales person can record contact and other information, and build presentations.

We wanted the app to be flexible and to be an aid to facilitate conversation between the sales person and potential client. Each section has a title page, and a list page that has a series of bullet points that can be selected for more information. Most of what we got done over the summer were slides for the presentations.

The list page for this section has a simple two choices for information. Our Beginnings provides info on the early days of Design Center, and History Timeline fills the screen with a timeline that can be advanced point by point.

Our Process

The Our Process section starts with a split screen comparison of two design processes, and tapping on either of them reveals more information about that process.

Our Work

The Our Work page displays a list of the projects Design Center has worked on in the past. When a project is selected, a page with more information opens. We didn't get a chance to implement it before our internship was over, but the info page is designed to have a link to the actual app being displayed, that a sales person can jump to if they wish.

Envisioning

Envisioning is the process Design Center uses to identify 'Big Ideas' to build a tool around. For a brief overview of the Envisioning process, the user can come to this page, and tap through the three stages of the diagram. Or, if they want to take a deep dive and cover specific features of the process, they can swipe up from the bottom.

The different topics cover what the AppKits system is, and the multiple features that make AppKits beneficial. Some of the information blocks include icons I designed, to help explain the concepts.

Towards the end of my internship experience, I worked ahead on some speculative design in my free time. Based on meeting I had with the client and project manager, I designed some of the screens for the presentation builder part of the app, and an idea for a possible navigation route.

I also designed some suggestions for future slides in the app, with information taken from the task backlog for this project. Our Capabilities has a different layout that includes a number of icons I designed for this app. I also designed slides discussing VR, and bios about the sales team.